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google ppc audit

What Your AdWords Audit Will Include

To help our clients get more out of their AdWords accounts, we conduct a thorough 33-point account audit that includes some of the following areas:

  • Potential wasted budget
  • Account activity
  • Account diagnostics
  • Keyword audit
  • Conversion tracking
  • Call tracking
  • Display campaigns
  • Retargeting strategy
  • Negative keywords
  • GEO targeting
  • Quality score distribution
  • Budget efficiency
  • Google shopping audit
  • Settings review
  • Ad copy review
  • Mobile strategy
  • Landing pages
  • Mobile apps
  • Click-through-rate
  • Strategy review
  • Keyword efficiency
  • Market share
  • Day parting
  • Device distribution
  • Audience Persona Targeting

Why Should You Audit Your Account?

There are a lot of great reasons to audit your AdWords account. Despite our best efforts, everyone makes mistakes.
Without a good audit, those mistakes can cost you a lot of money.

At PPC Management Experts, we audit accounts and discover opportunities for growth on a daily basis.
You’d be surprised at what we find.

Here are few of the problems we frequently encounter:

Money-Draining Keywords

Poor keyword choice = low quality score = bid penalties. As a result, the average quality score of most accounts is 3/10, which means they are paying a 30-40% quality score premium for every click.

By identifying and eliminating the keywords that are hurting the account, we can redirect massive chunks of the campaign budget towards the keywords that are actually turning a profit.


Low Impression Share

Most campaigns have great ads that aren’t showing for a lot of keywords due to poor budget allocation.

Boosting impression share on the right keywords to over 90% typically increases profitability by at least 30%.

“Gone Fishing” Account Management

Only 10% of account managers optimize their accounts on a weekly basis. Unfortunately, that applies to most agencies as well.

Many accounts are crippled by a lack of attention. Giving neglected AdWords accounts the care they deserve can produce overnight results.

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Poor Landing Pages

85% of the accounts we audit aren’t sending their clicks to relevant, high-converting landing pages (same goes for eCommerce product pages).

Bad landing pages cripple conversion rates, typically by about 50%. Sending traffic to conversion rate optimized landing pages dramatically can quickly double the profitability of a campaign.